Amaze commences five-year study into today’s generation of ‘digital natives’
European integrated marketing and technology company, Amaze, has completed the first phase of its Amaze Generation project, a five-year study into today’s digital natives.
Skype launches advertising space
With the online ad model becoming a key revenue driver across almost all online media and consumer service websites, Skype are the latest to launch ad products. It’s a big deal for brands wanting to use online media smartly – here’s how they’re planning to do it…
Facebook ad revenue near doubling- to overtake Yahoo this year
Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their CEOs ask for the same. The shift in audience has happened; … [Read more…]
American Idol: Switch to Facebook for voting
The latest media property to rethink its Facebook strategy is American Idol, with the Fox flagship looking at using the social media pages as its core voting platform. Not so much visionary as more inescapable. The reality of reality TV is that consumers are tiring of premium rate phone lines and premium text as the … [Read more…]
Eptica launches one-stop customer service tool for social media
Eptica has updated its multi-channel customer interaction suite including an integrated social media interaction platform, letting customers listen, respond and interact successfully with customers and prospects on social media.
French spend 4 hours on social media a month
French Internet users spent over 4 hours on social networking sites during December 2010, with Facebook and Skyrock proving to be the most popular destinations, according to new research.
Right to reply: 7 Features That Would Encourage iPad Owners to Upgrade to the iPad 2
With the iPad 2 set to go on sale later this month, how can the tablet PC stand out from the burgeoning competition? Jennifer Jacobson at Retrevo.com lists seven features lacking from its previous version that Apple could improve upon.
Right to reply: Bing's integration of Facebook 'Likes' marks next phase in social search
How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.
Right to reply: Bing’s integration of Facebook ‘Likes’ marks next phase in social search
How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.
UK web shopping habits: Men focus on mobile… while women get social
Men are more likely to use smartphones and apps to shop, while women are more likely to use Facebook when choosing a purchase, according to a new report.