With this week’s trade figures showing a huge UK trade deficit, new independent research highlights the spectacular failure of British businesses to make their websites accessible to overseas markets.
Microsoft’s search engine Bing was the fastest growing search engine during March, while YouTube was the quickest rising social network, according to new data from Hitwise.
Facebook has reportedly struck a deal Chinese search giant Baidu to open a jointly-owned social network in China.
Retailers are increasingly embracing the online world of affiliates, but do they – and should they – trust them? Doug Scott of DiscountVouchers.co.uk looks at the issues facing retailers in the growing voucher code arena.
Just one in four (25%) of retailers with a presence on Twitter replied to a question directed at them, with Thomas Cook, easyJet and Debenhams topping the responsiveness table, according to new research.
Marin Software has secured an additional $16 million (£9.8m) in Series E financing, as the online ad management platform wins a raft of new clients.
Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Advertising group Interpublic has revealed in its annual report that it owns a stake in social networking site Facebook.
Just how valuable is positive social media buzz… and is it worth paying for? Richard Jackson, director at Session Digital examines the effectiveness of social commerce used by brands to offer incentivised referrals to online customers at the check-out.