UK Harry Potter Facebook fan page smashes records
The Harry Potter UK Page on Facebook has secured its one millionth fan, smashing Facebook’s record for largest film fan page in the UK.
Facebook ‘Studio’ site lets agencies share marketing ideas
Facebook has launched a stand-alone community site called ‘Facebook Studio’ where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand.
Top 10 tips: Planning and managing social network ad campaigns
Social media campaigns are soaring in popularity, with almost all of the world’s top brands utilising the channel in one way or another. So how do you stand out from the crowd and reach your audience without alienating them? Chris Ward, UK MD Kenshoo, offers 10 tips to get the most out of this potentially … [Read more…]
Social music gaming platform debuts on Facebook
Social music gaming company MXP4 has begun testing Bopler Games, a social music gaming application for Facebook.
Online video audiences: Over 4bn video ad views a month in the US alone
ComScore’s latest US audience tracker is releasing some big numbers. A massive 4.3bn online video ads were watched by online audiences in the US this March. YouTube continues to dominate video viewing, but Hulu is climbing steeply with 1.2bn impressions and a penetration into 9% of US households. More on who is watching what…
Retailers ‘must look beyond just Facebook for social commerce’
Top retailers in the UK have on average 10 times more unique users on their websites in one month than they do overall global likes on their main Facebook pages, according to new findings.
Most small firms ‘using social media everyday’
Great swathes of small and medium-sized enterprises are embracing social media as a means of conducting business, according to a new poll.
UK search ad spend up 9% as travel firms flock to Google
UK search advertising spend increased in 2010 by nine percent, with the travel emerging as the fastest growing sector for search ads, according to new data.
AVG launches ‘Family Safety’ to protect kids online
AVG Technologies has launched “AVG Family Safety”, an application that helps parents protect their children online.
Facebook advertising – Rapid growth leads to rising prices
It’s all feeling a bit ‘Google 2002’. Facebook engagement ads are getting discovered by mainstream marketers, and with that popularity is soaring. The number of those little ‘engagement ads’ is soaring, and even tiny businesses are getting creative with their targeting. But it’s at a price – 40% up in the last year according to … [Read more…]