Twitter to add promoted tweets inside users’ news feed?
Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report.
Top tips: Making personalisation work for your brand
Digital technology has created a wealth of opportunities for buyers to personalise products before purchase. Phillip Rooke, CEO, Spreadshirt, explains how merchandising has changed with the rise of print-on-demand technology, and how this accelerating trend which will drive a number of consumer product categories.
UK: Facebook overtakes Microsoft as second most-visited website
Facebook has usurped Microsoft as the second most visted web property behind Google, according to online measurement body UKOM/Nielsen.
Top 20 email marketing tips
Companies love to send out emails, they’re cheap, they’re quick and are seen as relatively easy to do. But the fact remains that unless you get the basics right an email campaign can end up being at best time consuming and ineffective at worst damaging to your brand. So here are the Stream:20 top 20 … [Read more…]
Social media use ‘directly benefits more than half of businesses’
More than half of professionals report a direct boost to their business as a result of their social media usage.
Consumers ‘spend just six minutes of a 24-hour process on a retailer site’
Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews … [Read more…]
Ireland: Email now being used to drive sales
Over three quarters (84%) of Irish marketers believe email is either “important” or “very important” to their overall marketing strategy, with a renewed focus on driving sales as well as building brand awareness, according to a new survey.
Top 5 global websites: Google breaks records with 1 billion visitors
Google attracted more than one billion people worldwide to its web sites in May, marking the first time that an Internet firm has drawn in that many visitors in one month, according to research from ComScore.
US: Facebook set to overtake Yahoo in display advertising
Facebook will leap over Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, with Yahoo! at No. 2, according to new report.
GetJar app store gets social
App store GetJar has revamped it website with a raft of new features including Facebook integration, new portal features and a refreshed user interface.