Adobe buys digital ad buying platform Efficient Frontier
Adobe is has bought Efficient Frontier for an undisclosed sum, as the firm looks to boost advertising services.
Facebook’s ‘$100bn April float’: Insanity or visionary?
Facebook is reportedly planning an initial public offering next year that will value the social network at more than $100bn.
Film soundtrack ‘Kolaveri Di’ goes viral: Tops 8m views in just 2 weeks
The song ‘Kolaveri Di’ from Indian actor Dhanush’s upcoming movie 3 has become one of the internet viral sensations of the year.
Video: Google+ airs first TV commercial
Google has launched a TV commercial for Google+, emphasising the social network’s ‘circles’ tool allowing users to share info with select groups, and not everyone on their friend lists.
Mobile social networking soars in Europe: UK leads the way
Mobile users on Twitter and LinkedIn doubled in the past year, across the five biggest Europeam countries, with the UK leading the growth, according to new research.
Groupon to move into social media
Online voucher giant Groupon has announced its plans to create a social network despite falling share values, according to a news report.
Top tips: The role of a modern brand
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Six degrees of separation? Facebook makes it 4.74
Social media is officially making the world a smaller place, according to new research from Facebook. The social networking site has re-written the famous “six degrees of separation rule”, reducing it to just 4.74 degrees to being connected to any given stranger.
Google axes 7 more products to focus on Google+
Google is ditching seven more products, including Google Wave, Knol and Google Gears, in an effort to simplify its range of services.
Durex debuts first affiliate campaign
Durex, part of Reckitt Benckiser, is launching its first affiliate program to coincide with a major brand push at retail as well as through a targeted experiential marketing campaign.