Big Brother Facebook fiasco: C5 to refund credits after social media vote failure
Channel 5 has agreed to refund Big Brother viewers that lost out on the broadcaster’s Facebook voting scheme last year.
Top tips: How Coupons are helping FMCG brands engage Facebook users
Social media coupon campaigns are on the rise, but getting the strategy right is crucial to avoid the risks invovled. Oliver Felstead, Sales and Marketing Director of Coupons.com UK, explores how Coupons allow FMCG brands to engage Facebook users and encourage purchases.
Yahoo preparing for biggest layoffs yet?
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.
Is social shopping putting people off? Facebook and Twitter icons ‘influence online buying’
Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research.
Zynga launches standalone game site: Branches out from Facebook
Zynga has launched a new website, giving players access to their games outside of Facebook and app stores, as the firm aims to become a standalone gaming platform.
Facebook Timeline profiles for brands: Manchester United and Burberry chart history on social network
Facebook has rolled out its new look ‘Timeline’ profiles to brands, with Manchester United, Red Bull, Dove and Burberry signing up as the initial partners.
Facebook puts ads on mobiles for first time with ‘Premium’ service
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.
Right to reply: Twitter’s archived Tweets more useful to brands than sponsored apps?
Twitter plans to make it more difficult for users to avoid advertisements on mobile. According to global digital marketing agency, Fortune Cookie, the news is unsurprising and detracts from more interesting and important developments at Twitter.
Social network users ramp up reputations: Women ‘most likely to unfriend’ on Facebook
Women and young adults are outpacing other demographics in unfriending on Facebook, as social networkers get more savvy in managing their reputation online, according to new research.
Microsoft tests tablet-friendly Windows 8 (with free Office software)
Microsoft has launched a public trial of its upcoming Windows 8 operating system, which will run on tablets as well as PCs.