Social media marketing is not only about directing traffic to the corporate site; it’s about what to do with the users once they are there. Russell Loarridge, European Sales Director at Janrain, explains why most value from social media can be obtained by bridging the gap between the corporate website and social media through social … [Read more…]
Gowalla has shut down, three months after being bought by Facebook, which will integrate the firm’s staff and technology into its own location-based tools.
The popular photography app Instagram is set for launch on Android ‘very soon’ according to one of its founders.
Maruti Suzuki Ritz has become the most popular brand in India by clocking a record fan base of over 1 million (1,018,000+ members) on popular social networking site Facebook. Maruti Suzuki Ritz made its debut on Social media in August 2010.
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen.
There has been a lot of discussion around online privacy recently, with Google’s new privacy policy and Viviane Reding’s proposed “right to be forgotten” legislation. Ehud Furman, CEO and founder of Veribo, argues why the prospect of being fined 2% of turnover for privacy breaches will change the mind set of technology companies.
Social media has ignited a new level of engagement between advertisers and consumers, but can this level of oversharing leave people prone to identity thieves? Justin Schamotta, senior staff writer at Choose, explains how advertisers can avoid putting customers at risk while encouraging engagement and building loyalty.
Billed as a ‘Halal Facebook’, a new social network for the global Muslim community is being prepared for launch during Ramadan in July.
Unilever is working with mobile rewards app Viggle to launch a new campaign for its Dove Men+Care range, that will ask men to check their phones and watch a video in exchange for free products.
Pinterest, an online pinboard that lets people share images and interests, is starting to attract attention in the UK after soaring in popularity in the US, according to new figures.