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Yahoo to cut 15% of workforce

April 5, 2012

Yahoo is set to axe around 2,000 jobs, representing 15% of its workforce, according to reports.

Uncategorized Facebook, Google, marketing, Microsoft, Yahoo

Thorntons offers 1p Easter Eggs with ‘mobile checkout’ app

April 4, 2012

Thorntons has launched an outdoor campaign letting smartphone users scan a QR code and buy an Easter egg for 1p.

Uncategorized Android, Apple, Facebook, technology

Top tips: Monetising Pinterest- challenges and advantages

April 3, 2012

Social media ‘pinboard’ Pinterest has soared in popularity this year, but the firm is yet to set a clear monetisation strategy. Gary Angel, President at Semphonic, suggests that with the kind of personal data that a site like Pinterest can gather, their greatest potential is to help other sites perform more effective targeted advertising by … [Read more…]

Uncategorized advertising, content, demographics, ecommerce, Facebook

Is Facebook Timeline getting more engagement for brands?

April 3, 2012

Brands are getting an average 46% more engagement with Facebook’s new Timeline profile, according to new research. But closer inspection indicates that status updates may actually be losing engagement.

Uncategorized brands, content, Facebook

Yahoo layoffs to begin this week?

April 3, 2012

Yahoo could be set to begin laying off thousands of employees as early as this week, as the Internet giant’s new chief executive finalises a major new strategy for the internet firm.

Uncategorized advertising, email, Facebook, Google, Japan

UK: Facebook most searched for brand last year

April 2, 2012

Searches for ‘facebook’ now account for 2% of UK searches, while four retail brands are among the top 10 brands, according to new research.

Uncategorized brands, Facebook, marketing, media, retail

Infographic: Why are travel firms slow to take up social media?

April 2, 2012

While 50% of all top sites have a Facebook plug-in and 43% have a Twitter plug-in, it turns out that only 29% of the Top 100 UK Travel Retail Sites have any social plugin at all. A new infographic from Tagman looks at why travel sites need to invest in social plugins to drive sales.

Uncategorized content, Facebook, infographic, media, retail

Facebook to return to China? Zuckerberg’s Asian trip sparks rumours

March 30, 2012

Mark Zuckerberg has been spotted in Shanghai this week, sparking rumours that Facebook could be eyeing a return to the lucrative Chinese market after being blocked three years ago.

Uncategorized Apple, China, Facebook, Google, government

Infographic: 4 in 5 Facebook Pages ‘make less than 5 posts a month’

March 30, 2012

Independent research of 1.7 million Facebook Pages reveals that 82% of Facebook company and brand Pages issue less than 5 update posts per month – hugely underutilising the platform and falling short of fully engaging fans.

Uncategorized brands, content, Facebook, infographic, local

Google lets users monitor their own online activity

March 30, 2012

Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for.

Uncategorized advertising, agencies, Android, Apple, Facebook
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