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Black Friday marketing: Social rises but direct marketing still dominates

November 22, 2018

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

Instagram to remove fake likes and comments

November 20, 2018

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike.

Top 10 European cities for AI development

November 16, 2018

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

John Lewis changes tune with Elton John Christmas ad

November 15, 2018

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.

Eight common chatbot myths debunked

November 14, 2018

Chatbots are one of the hottest topics in technology today. We read and hear a lot about it, including a number of misconceptions. Will they destroy jobs? Are they all based on AI? Julien Rio, Head of Marketing at Dimelo, looks at what the experts have to say about this growing technology.

ITV warns Brexit fears are scaring off advertisers

November 9, 2018

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.

Sri Lanka launches new tourism drive and online campaign

November 8, 2018

The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”.

Under the influence: maximising the marketing force of niche persuaders

November 6, 2018

With a seemingly endless supply of micro influencers to choose from, how can retailers ensure they find the right fit and optimise their social media investment? Apu Gupta, CEO of Curalate offers a five-step guide to successfully nurturing exposure using this personalised marketing approach.

Facebook sorry for “white supremacists” user ad category

November 5, 2018

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

Facebook user numbers and profits grow despite security costs

October 31, 2018

Facebook’s third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.