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Topshop live shopping fashion show gets 2 million viewers

September 18, 2012

Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.

Uncategorized brands, Entertainment, Facebook, global, marketing

Facebook ‘could capture 50% of global search market in just a few years’

September 17, 2012

As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.

Uncategorized advertising, China, digital marketing, Facebook, global

HootSuite buys Seesmic for $16m

September 17, 2012

HootSuite has bought Seesmic for $16 million, as the firm looks to strengthen its social media management platform.

Uncategorized email, Facebook, media, Twitter

Choose your own adventure: Amazon debuts crowd-sourced comic “Blackburn Burrow”

September 14, 2012

Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers.

Uncategorized Amazon, content, Facebook

Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign

September 14, 2012

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…

Uncategorized, Video Facebook, global, local, media

Greenlight debuts pay for performance social media model

September 14, 2012

Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.

Uncategorized brands, digital marketing, Facebook, marketing, media

Mobile phone ‘most important digital possession’ to 10-15 year olds

September 13, 2012

The mobile phone is considered the most important digital possession amongst 10-15 year olds, with BlackBerry’s BBM remaining the top brand, according to new research.

Uncategorized Amazon, brands, eBay, ecommerce, Facebook

Facebook ‘a mobile company now’- Zuckerberg admits IPO 'misteps'

September 12, 2012

Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.

Uncategorized advertising, Android, Apple, apps, Facebook

Facebook ‘a mobile company now’- Zuckerberg admits IPO ‘misteps’

September 12, 2012

Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.

Uncategorized advertising, Android, Apple, apps, Facebook

Twitter beats Facebook for mobile revenues

September 12, 2012

Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research.

Uncategorized advertising, blogging, Facebook, global, Google
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