Topshop live shopping fashion show gets 2 million viewers
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.
Facebook ‘could capture 50% of global search market in just a few years’
As social media and search converge, Facebook is in a unique position to rival Google’s dominance in the coming years. A new survey reveals that Mark Zuckerberg’s plans to mix social with search could give Google a run for their (advertising) money.
HootSuite buys Seesmic for $16m
HootSuite has bought Seesmic for $16 million, as the firm looks to strengthen its social media management platform.
Choose your own adventure: Amazon debuts crowd-sourced comic “Blackburn Burrow”
Amazon is creating its first digital comic, Blackburn Burrow, with a plot that will change depending on feedback from readers.
Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…
Greenlight debuts pay for performance social media model
Digital marketing agency Greenlight is to offer its Social Media Optimisation service within a pay for performance pricing model, with billing to be based solely on the delivery of actual results.
Mobile phone ‘most important digital possession’ to 10-15 year olds
The mobile phone is considered the most important digital possession amongst 10-15 year olds, with BlackBerry’s BBM remaining the top brand, according to new research.
Facebook ‘a mobile company now’- Zuckerberg admits IPO 'misteps'
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.
Facebook ‘a mobile company now’- Zuckerberg admits IPO ‘misteps’
Facebook founder Mark Zuckerberg has made his first public appearance since the companies tumultuous stock market float in May.
Twitter beats Facebook for mobile revenues
Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research.