DWPub ‘newsrooms’ offers brands online media hub
DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own customisable online press centres.
Facebook tracks consumer purchase journey with Datalogix pact
Facebook is working with US data provider Datalogix to measure how many people who view ads on the social networking site then go on to buy that product in a store. Initial testing from the two firms indicates that on average, for every dollar a marketer spent on Facebook it earned an additional $3 in … [Read more…]
How are consumers sharing personal data with brands? (infographic)
Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian.
Apple faces backlash over new iPhone mapping technology
Apple’s new mapping technology, which replaces Google Maps, has come under fire from users and businesses alike for a myriad of inaccuracies and misplaced landmarks.
Case study: Ubisoft triples game sales via Facebook targeting
Ubisoft managed to triple sales by 300% in just 3 months through a targeted Facebook campaign for its Settlers Online game by focusing on users most likely to convert and purchase. This case study looks at how the games giant made smart use of targeting and bid optimisation to get the most out of its … [Read more…]
Facebook tests ‘AdSense-style’ mobile ad network for 3rd parties
Facebook is testing a new mobile ad network, running ads targeted according to user data on third-party apps and mobile websites for the first time.
Guest comment: Trust in advertising – paid, owned and earned
Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?
Twitter gets Facebook-style profile page revamp
Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets.
Google buys Instagram rival Snapseed
Google has bought Nik Software, maker of the popular Snapseed photo editing and sharing app, for an undisclosed sum.
Marketers ‘paying for positive reviews’- Gartner
Paid-for reviews, ‘likes’ and ratings is becoming commonplace on social media and review sites, and will account for 10%-15% of all the reviews by 2014, according to a new report by Gartner.