Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]
In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions.
Facebook is set to revamp its news feed tool once more, sparking rumours that the social network will ramp up features for smartphones as it looks to boost mobile ad revenues.
With corporate scandals hitting the headlines, companies can no-longer elude the evolution of social media. Jason Woodford, CEO at one of the UK’s leading digital marketing agencies SiteVisibility, suggests that the horsemeat scandal can be used as a platform on which to finally inform and educate company directors the world-over that social media is no … [Read more…]
A new online tool, enthuse.me, has gone live, letting users show off examples of their best work to potential employers, clients or colleagues.
Evernote has reset all 50 million user passwords after it became the latest in a string of high profile technology firms to be hit by hackers.
After weeks of rumours, Facebook has bought Atlas from Microsoft for an undisclosed sum, as the social network looks to boost its ad targeting capabilities.
Facebook ad technology firm Glow Digital Media has launched the ‘Engagement Accelerator’, designed to get the most out of newsfeed ads.
Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports.
This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users and a 118% rise in bookings in the process. See why it’s our video viral of the week below…