After its rocky IPO last year, Facebook has started to see success with its mobile and web ad revenues- and Atlas could help it develop an ad network for social media to rival Google’s DoubleClick.
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
Britain’s most influential bloggers, who are shaping the nation’s behaviour from what we eat to how we vote, have been revealed.
Seemingly innocuous behaviour on Facebook can reveal intimate details about a user’s personality- which could in turn help advertisers predict their sexuality, political views and religion, according to new research.
UK tech start-up WeSEE has launched a visual-based ad tool, letting brands target images and videos in the same way as keywords.
In a PR move, a Washington dive bar has become the first establishment to ban Google’s Glass, citing privacy concerns for patrons, ahead of the launch of the augmented reality eyewear later this year.
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers.
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.