This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age…
Facebook’s announced acquisition of WhatsApp for $19 billion is a simultaneously offensive and defensive move that will send a shiver up the spines of social platforms and telcos worldwide, according to Global M&A advisory firm Magister Advisors.
Sizmek (formerly known as DG MediaMind) has launched Social Connect, an initiative to encourage closer cooperation with strategic social media technology companies in order to foster the growth of social media advertising.
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popula, according to new research.
As online shoppers scramble to grab a suitable Valentine’s Day present, Rakuten’s Play.com, has commissioned a romantic poem written by spoken word poet Dan Simpson, Canterbury’s Laureate, whose poetry has featured on London Underground and on BBC Radio.
England would top the Six Nations if it were based on social media performance, with Stuart Lancaster’s boys pushed to the top by the sheer size of their following- but they’re also the quietest, according to new research.
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels.
The FA begins digital push ahead of World Cup season
Despite seeing $4 billion (£2.45 billion) wiped off Twitter’s value Associate Professor of Strategic Management Sotirios Paroutis at Associate Professor of Strategic Management at Warwick Business School believes the US tech company could still have a bright long-term future.
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch.