Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed.
With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers.
Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012.
Russia’s largest search engine, Yandex, has struck a real-time bidding (RTB) partnership with Google, granting its ad clients access to Google’s DoubleClick AdExchange.
Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010.
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more.
WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn.
2.8 million people accessed a social media site in New Zealand during November 2013, according to new research.
Facebook bought WhatsApp for an eye-opening $19bn (£11.4bn) this week- causing the stock market and analysts alike to question the social network’s confidence in its own growth. But how did Zuckerberg justify the hefty price tag that could have bought him 19 Instagrams? We look at five reasons why the deal might not be quite … [Read more…]