Facebook buys fitness tracker Moves
Facebook has bought fitness tracking app Moves, suggesting the company’s interest in entering the health monitoring technology arena.
Facebook profits triple as mobile accounts for 59% of ad revenue
A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile.
Top multichannel marketing tips: Taking digital engagement in store
In the rush to exploit online innovation are retailers in danger of overlooking the face to face experience? Innovative digital and mobile technologies are increasingly being used to personalise the online experience; but it is also essential to include the retail store in that experience to maximise the value of every aspect of the customer/brand … [Read more…]
Google links to apps in AdWords for first time
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter.
New York cops’ Twitter campaign backfires with ‘police brutality’ pics
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter.
Global social media ad trends: Facebook and LinkedIn grow as Twitter dips
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Social TV on Tumblr: Conversations ‘last longer than Twitter’
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.
Top tips: Fitness Fanatics get Techy
Spring has begun and it’s time to #GetLeggy as the sunny weather approaches. While trying to get those pins back into shape, regular exercisers will notice the increasing array of fitness gadgets on the market to aid their exercise routines. From tracking apps and monitoring bands to sweat resistant accessories and fitness watches, the relationship … [Read more…]
Ubisoft’s Watch Dogs marketing stunt reveals what Facebook knows about you
To promote its latest digital espionage game Watch Dogs, Ubisoft has launched a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited.
Facebook lets users track friends with controversial location feature
Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process.