Facebook takes on SnapChat with rumoured Slingshot app
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports.
Google to buy live games site Twitch for $1bn?
Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network.
Case study: How Budweiser’s ‘Puppy Love’ ad won the Super Bowl ad battle
Back in February 2014, Budweiser’s “Puppy Love” became the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage. This case study from Unruly … [Read more…]
Top 100 global retailers failing to convert social marketing into sales
A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.
Gmail become first Android app to reach billion installations
Google’s Gmail app has become the first smartphone app to pass one billion installations on Android devices, it has been revealed.
WeChat rivals WhatsApp with 396m monthly users
Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues.
Plans for two-speed internet get go ahead in US
Regulators have given the go ahead for new rules would let content firms charge more for faster delivery of traffic to their users, in move that critics say could end ‘net neutrality’.
World Cup marketing trends: Football fans are ‘big sharers on Facebook’
There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed.
Yahoo buys Snapchat rival Blink
Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market.
Publicis-Omnicom $35bn merger collapses- win for WPP?
In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world’s biggest advertising company has collapsed, the companies have confirmed.