Twitter offers mobile app install ads
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages.
Adblock moves to stop Facebook from selling user data
A fortnight on from Facebook’s announcement that is will sell targeted ads based on its user’s external web browsing habits, popular browser extension Adblock Plus is offering a special block list that prevents Facebook and 6,700 other sites from tracking a user’s behaviour.
Facebook brand posts by time of day
This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, … [Read more…]
Google to close first social network Orkut after ten years
Google’s first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.
Top food and drink chains on social media: Nando’s leads on Twitter and Facebook
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study.
Facebook’s secret experiment on users comes under fire
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally.
Google+ data and photos dropped from search results
In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy.
Non-sponsors get three-quarters of all World Cup shares
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data.
Companies must crack ‘social’ customer service in order to survive- Forrester
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report.
Top tips: How to measure customer service on social media
Social media is fast becoming the channel for customer service. Gartner has predicted that by 2015 at least 40% of customer service will be conducted via social media channels. Companies have rigorous systems in place for measuring the effectiveness of their customer service via phone, email and other traditional customer service channels – but how … [Read more…]