The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real … [Read more…]
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond.
Facebook is testing is free internet access scheme in Zambia, giving mobile and web users access to a select number of sites.
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time.
Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore.
Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to roll-out the change worldwide.
Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days.
Mobile advertising grew to 62% of all Facebook’s ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to reach $2.68bn (£1.58bn).