Facebook ‘boosted global economy by $227bn last year’- report
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.
Opera debuts native ad exchange for mobiles
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.
How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food. … [Read more…]
The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.
Facebook adds more restrictions to violent videos
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos.
Search and social ad spend increases as marketers embrace mobile (Infographic)
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo.
Facebook takes on Linkedin with office app
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles.
BuzzFeed’s top 30 linkbait phrases (number 18 will blow your mind)
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.
Top 5 social networks in US: Instagram growing fastest but Facebook still dominates
Instagram was the fastest growing major social network in the US last year, but Facebook retained its lead.
WhatsApp audience now bigger than Instagram and Twitter combined
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined.