Facebook partners Indian ad tech firm Tookitaki
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program.
Instagram takes TV-style ads to 38 markets
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.
Apple allows ad blockers for first time
For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Ad blockers have been available on desktop browsers for years, but analysts say Apple’s backing has the potential to make ad … [Read more…]
Instagram revamps direct messaging feature
Instagram has revamped its direct messaging service with new features including shared images and threaded messaging, which lets users send content from their feed as a direct message.
Facebook brings free education app to US schools
Facebook has launched a free education app for teachers that helps track students’ progress and makes it easier to create custom learning plans.
Paypal launches cross platform payments service
PayPal has launched a new peer-to-peer payments service called PayPal.Me targeted at the instant messaging generation.
Facebook gets a billion users in just one day
One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world’s largest social network.
BuzzFeed strikes global ad deal with WPP
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content.
Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…
Facebook now drives more traffic to media sites than Google
Facebook is starting to drive more traffic to digital media websites than Google, as social media starts to rival search as a web discovery tool, according to new figures.