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Instagram takes on Vine with 1 second ‘Boomeramg’ videos

October 23, 2015

Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles.

Mobile, Social Android, Apple, apps, Facebook, Google

How prepared are logistics operations for Black Friday peak?

October 23, 2015

A lot of work has been done by the logistics industry to ensure that the Black Friday period is managed efficiently this year, and today IMRG is publishing three key considerations in support of achieving this.

E-commerce Christmas, content, Facebook, media, retail

Guest comment: The homepage is dead, it’s all about article pages

October 21, 2015

With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are striking the right design balance.

Ads analytics, content, email, Facebook, Google

How accurate was Back to the Future? [INFOGRAPHIC]

October 21, 2015

As today marks Back to the Future Day, Adobe has analysed the film’s technological predictions and the film’s social media success in the most recent Adobe Digital Index.

Mobile brands, Facebook, global, infographic, media

Just 3% of Facebook News Feed is promoted- study

October 20, 2015

Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.

Ads, Social analytics, brands, content, Facebook, media

Twitter tool shows advertisers which ads perform better

October 20, 2015

Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool.

Ads, Social Facebook, Google, marketing, Twitter

New app tracks down stolen vehicles on Facebook

October 20, 2015

My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels.

Mobile, Social Facebook, local, media, UK

Socialbakers takes native analytics to Chinese social network Weibo

October 19, 2015

Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.

Social advertising, analytics, brands, content, Facebook

Siri ‘can be hacked by radio 16 feet away’- report

October 16, 2015

A pair of French researchers have discovered the voice command on iPhones and Android smartphones helpfully obeys the orders of any hacker who talks to them—even one who’s silently transmitting those commands via radio from as far as 16 feet away.

Mobile, Regulation Android, email, Facebook, government, security

Mobile ‘now accounts for 68% of social ad clicks’

October 16, 2015

Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.

Mobile, Search, Social advertising, digital marketing, Facebook, global, Google
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