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Snapchat catching Facebook for video views as audience triples since May

November 10, 2015

The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.

Mobile, Social, Video Facebook, media, video, YouTube

Facebook offers ‘location aware’ ads 1ft from stores

November 9, 2015

Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.

E-commerce, Mobile, Social advertising, demographics, Facebook, local, media

Facebook debuts music sharing tool ‘Music Stories’

November 9, 2015

Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network.

Mobile, Social Apple, Facebook, media, music, video

New Facebook AI can describe photos to blind people

November 5, 2015

Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them.

Search, Social advertising, Facebook, global, images, media

Half of Facebookers watch videos on the site- report

November 4, 2015

With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video.

Social, Video content, Facebook, global, video, YouTube

Coca-Cola turns to social media to promote Christmas truck tour

November 4, 2015

Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.

Ads, Social, Viral agencies, Christmas, Facebook, marketing, media

Facebook targets emerging markets with Slideshow ad option

November 3, 2015

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

Mobile, Social, Video content, Facebook, images, video

Top ecommerce tips: Actions are louder than words

November 3, 2015

Mike Weston, CEO of data science consultancy Profusion, discusses how retailers can use data science techniques to understand their consumers better

Ads, E-commerce, Social demographics, ecommerce, Facebook, marketing, media

The Sun to scrap website paywall

November 2, 2015

The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website.

Content, E-commerce advertising, Apple, content, email, Facebook

Facebook ‘2G Tuesdays’ show mobile speeds in India to staff

October 30, 2015

Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds.

Mobile, Social apps, content, Facebook, India, local
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