Facebook brings free ‘basic’ internet to Africa with Airtel deal
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.
Facebook’s Paris safety check tool sparks accusations of ‘western bias’
Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions.
Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Half of Instagrammers ‘use networks to research products’
Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.
Google driverless car gets pulled over (but avoids a ticket)
US police pulled over one of Google’s self-driving cars this week for driving slowly, but there was no traffic infraction.
China’s Singles Day breaks ecommerce records
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year.
Hearts or stars? Twitter favourites icon stirs controversy
Twitter has changed the way it looks when users ‘favourite’ a post – so they are now seeing hearts instead of stars.
4 in 10 Facebookers ‘also on Instagram’
With Facebook posting another record-breaking quarter of results last week, Global Web Index looks at the cross-over between its four main services.
Brands ‘suffering due to inappropriate ad placement’
Brands across Europe are suffering at the hands of advertisers who are placing their content on unsuitable online sites, including those with extreme sexual and religious content.
Marmite sells personalised jars on Facebook
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”.