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Europe

Time buys ad tech firm Collective Europe

July 14, 2016

Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum.

Ads advertising, brands, content, eBay, Europe

Brexit & Privacy Legislation: 6 Reasons why the GDPR is probably here to stay

July 12, 2016

The EU’s General Data Protection Regulation (GDPR) is the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. Peter Galdies, Development Director at DQM GRC, offers 6 reasons why GDPR is here to stay, despite the UK’s decision to leave the EU last … [Read more…]

Regulation Europe, Facebook, France, Germany, global

Lastminute.com spin off connects brands to travel and lifestyle audiences

July 8, 2016

Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.

Ads advertising, apps, brands, eBay, Europe

One last chance to enter Lovie Awards: Deadline extended to 29th July

July 7, 2016

The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.

Ads, Content, E-commerce, Mobile advertising, Apple, apps, Entertainment, Europe

Ten years of digital growth: Ireland leads Europe for long-term ad spend

July 5, 2016

Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.

Ads, News advertising, Europe, global, media, Spain

Mobile experiences ‘make or break’ customer loyalty- study

July 1, 2016

The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.

Mobile apps, Australia, ecommerce, Europe, India

Top marketing tips: Brexit, brands, and the fear of the future

June 30, 2016

The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.

Ads, Content, Social brands, Europe, France, Italy, marketing

China clamps down on undisclosed search ads

June 28, 2016

The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content.

Regulation, Search agencies, China, content, Europe, Google

Brexit – What can companies do to mitigate the impact?

June 24, 2016

In the wake of the Leave vote Frost & Sullivan explains that organizations should use the new reality to influence the economy and society in a positive way

Ads, Regulation Europe, government, local, UK

Brexit: Marketing industry figures react to EU exit

June 24, 2016

The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.

Ads, Regulation analytics, digital marketing, Europe, global, government
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