Time buys ad tech firm Collective Europe
Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum.
Europe
Brexit & Privacy Legislation: 6 Reasons why the GDPR is probably here to stay
The EU’s General Data Protection Regulation (GDPR) is the biggest shake-up of data protection laws for 20 years, promising bigger fines for companies that fail to look after consumer’s data. Peter Galdies, Development Director at DQM GRC, offers 6 reasons why GDPR is here to stay, despite the UK’s decision to leave the EU last … [Read more…]
Lastminute.com spin off connects brands to travel and lifestyle audiences
Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.
One last chance to enter Lovie Awards: Deadline extended to 29th July
The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.
Ten years of digital growth: Ireland leads Europe for long-term ad spend
Ireland has enjoyed the best digital growth in Europe over the past decade, followed by ulgaria and Poland, according to new research looking at online ad spend over the past ten years.
Mobile experiences ‘make or break’ customer loyalty- study
The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.
Top marketing tips: Brexit, brands, and the fear of the future
The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.
China clamps down on undisclosed search ads
The Chinese government is to enforce stricter controls on the way search engines display ads in the country, in a bid to better distinguish between natural and paid-for content.
Brexit – What can companies do to mitigate the impact?
In the wake of the Leave vote Frost & Sullivan explains that organizations should use the new reality to influence the economy and society in a positive way
Brexit: Marketing industry figures react to EU exit
The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.