5 key trends for short form video success
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
Europe
Trump wins: How will US election result affect marketing?
Donald Trump’s shock win in the US presidential election has left many businesses asking: what next? We’ve collected some top comments from key industry figures about the road ahead…
Junk food ads on social media: WHO urges crackdown
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media.
WPP cites “Brexit anxiety” as UK growth slows
Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK.
Mobile to account for 75% of global internet traffic next year
Three-quarters of global internet traffic will come from mobile devices in 2017, with Spain, Ireland and Singapore leading the way, according to new research.
Europe’s top internet stars honoured at 6th annual Lovies Awards
Vice, Soundcloud and Annie Lennox were among the winners at the Lovies Awards ceremony last night, which celebrates Europe’s digital stars of 2016.
Black Friday ‘now biggest shopping day of the UK holiday season’
Black Friday is now the UK’s biggest online shopping day of the festive season, with online revenues set to hit £901 million ($1.1 billion) this year, according to new research.
Marketing and IT: 3 tips for effectively involving IT in your marketing technology roadmap
“Data Management technology; great… *sigh*, but how much IT resource do we need?” Tomas Salfischberger, CEO and co-founder, Relay42, looks at how Marketing and IT can improve their working relationship.
Biggest cyber attack yet? Smart devices hacked to bring down top websites
Hundreds of thousands of devices such as webcams and DVRs were infected with malicious code to create a so-called ‘botnet’ to target leading sites last week.
UK marketers “suffering tech-induced anxiety”
The rapid pace of digital change is leaving most marketers feeling overwhelmed, with Brits suffering from more tech-induced anxiety than their European counterparts, according to new research.