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Europe

Global quarterly smartphone demand falls (but revenue growth remains strong)

April 26, 2018

Global smartphone demand fell 2% to 347 million units in the first quarter of 2018, but average sales price grew 21% year-on-year leading to strong revenue growth, according to new research.

Mobile Australia, brands, Brazil, China, Europe

The millennial effect: Generational divide in IT

April 23, 2018

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.

News brands, email, Europe, government, marketing

World Cup sponsorship trends: Coca-Cola and McDonald’s lead as fans get more ‘brand conscious’

April 19, 2018

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.

Ads, Content, Social, Video, Viral brands, Europe, global, Latin America, local

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

April 19, 2018

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

Ads, Content, Regulation, Social Australia, Europe, Facebook, global, Latin America

Social media: and how corporate communications became more complicated

April 10, 2018

9 ways social media has rewritten the rules of protest – and rewritten the day job for communications teams. With the smallest voice able to take on the biggest brand, here’s a few key watch-outs for communications teams.

Ads, Content, Regulation advertising, Apple, brands, Europe, Facebook

‘On-the-go’ consumers driving sales of snacks across Europe

April 9, 2018

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

E-commerce brands, content, Europe, FMCG, France

Guest comment: Counting the broader business cost of Facebook’s data dilemma

April 6, 2018

As the Facebook Cambridge Analytica scandal rumbles on, Chris Ross, SVP International, Barracuda looks at how considerable change is now on the cards for businesses that let staff access Facebook and other non-work related content and apps.

News, Regulation, Social apps, content, Europe, Facebook, Privacy

Le Monde partners Ligatus for brand safe premium native advertising

April 5, 2018

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

Ads, Content advertising, brands, content, Europe, France

The Amazon problem: Make adversity the mother of invention

March 28, 2018

Steve Borges, co-founder of Biglight, looks at how brands are responding to the growth of Amazon and what retailers should be doing to combat.

E-commerce Amazon, brands, Europe, retail, UK

Video competition to demonstrate crowd-sourced storytelling

March 27, 2018

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

Content, Social, Video, Viral agencies, brands, content, Europe, media
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