Europe Archives

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

July 27, 2018

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

Case study: How Temple Spa doubled mobile revenue by adapting to online shopper preferences

July 27, 2018

Temple Spa doubled mobile revenue after upgrading its ecommerce operation in line with how customers prefer to shop. This case study looks at how the luxury skincare and spa brand worked with ecommerce agency Gene to get a 67% increase in mobile conversion rate over the same period.

Amnesty International creates global human rights digital archive with Preservica

July 27, 2018

Human rights organization Amnesty Internationa has chosen Preservica’s active digital preservation software to create a new digital archive for the organization’s International Secretariat.

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

July 25, 2018

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

White paper: How does GDPR affect programmatic marketing

July 25, 2018

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

Amazon Prime Day outage and strikes boosts rivals

July 19, 2018

Amazon may have stumbled on its sales day due to labour strikes and tech issues, but it provided a prime opportunity for other retailers to boost their own sales, especially for tech and sports.

EU fines Google record €4.3bn over Android app dominance

July 19, 2018

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

Live sporting events and streaming services help drive premium video growth in Europe

July 18, 2018

Live ad views in Europe, fuelled by major sporting events such as the Winter Olympics, saw growth of 67% year-on-year, compared to 77% in the US, according to new research.

Email emoji trends: Anger and Disgust lead the UK’s emotional set

July 17, 2018

Email open rates increased by 9% in the UK when emoji’s are added, especially when they represent satire or schadenfreude, according to new research looking into emoji use in email marketing across Europe.

Huawei runs first photography competition judged by AI

July 13, 2018

Mobile phone maker Huawei has launched a photography competition, rated by the HUAWEI P20 Pro’s AI and Alex Lambrechts, a top Leica photographer.