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Europe

Kelkoo strikes Google Shopping Ads partnership

September 10, 2018

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

E-commerce, Search ecommerce, Europe, Google, marketing

Online advertising whitepaper: demystifying premium video

September 7, 2018

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

Ads, Content advertising, agencies, brands, Europe, media

AI to spur global economic growth- report

September 6, 2018

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.

Ads, Content, Mobile, News analytics, Europe, global, technology, Twitter

White paper: A guide to Header Bidding and Auction Dynamics

September 4, 2018

Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.

Ads Europe

Yandex to test self-driving taxi in Russia

August 31, 2018

Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis.

Mobile, News Europe, Russia, technology

Web filtering in the workplace: Is your message getting through to buyers?

August 29, 2018

Employees across Europe and the US are spending at least four hours per week, the equivalent of 26 workdays per year, on websites completely unrelated to their job. Peter Tsai, senior technology analyst at Spiceworks, looks at how businesses can boost security and increase productivity by filtering websites in the workplace.

News, Regulation advertising, Amazon, content, eBay, Europe

Google launches ‘Travel Trends’ to help plan holiday bookings

August 28, 2018

Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.

E-commerce, Search Christmas, Europe, Google, Search, Travel

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

August 24, 2018

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

Ads, E-commerce brands, Europe, Facebook, FMCG, marketing

4 in 10 brands deliver ads on unsafe sites

August 23, 2018

Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.

Ads, Regulation brands, content, Europe, Facebook, Google

Spotify mulls ad skip button

August 22, 2018

Spotify may soon let free users skip ads, following a trial run in Australia, as the music streaming site looks to increase relevance of its ads.

Ads, Content, Mobile, News, Video advertising, Australia, brands, Europe, global
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