Europe Archives

French agency Artefact comes to UK with ex-Zenith and Mediacom staff

October 26, 2018

Artefact, Europe’s largest independent data-driven marketing group, listed on the French Euronext Stock Exchange, has entered the UK to offer brand clients a genuine alternative to both the traditional agency networks and more recent entrants to the market.

Taboola partners smartphone maker vivo to bring mobile news content to Asia

October 24, 2018

Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.

Lufthansa and IBM team up for AI-powered ad campaign

October 24, 2018

IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.

Addison Lee to launch self-driving taxis in London by 2021

October 22, 2018

Taxi firm Addison Lee Group has partnered with automotive tech firm Oxbotica to launch a self-driving taxi service in London by 2021.

Facebook hires Nick Clegg to lead news team

October 19, 2018

Facebook has hired former deputy prime minister Sir Nick Clegg as the head of its global affairs and communications team, as the company looks to recover from its Cambridge Analytica data scandal earlier this year.

Most marketers say walled gardens are major block to improving first-party data

October 19, 2018

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

Google forced to drop pre-loaded apps on Android

October 18, 2018

Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.

Just 1 in 10 online shoppers visit a brand’s website when searching for products

October 18, 2018

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

Search trends: Most popular car brands in the world

October 12, 2018

The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.

Brexit to impact UK and European app services

October 8, 2018

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.