iCrossing picks Weborama for adserving and tracking
Digital Marketing Agency iCrossing UK is partnering with adserving and tracking expert Weborama.
Europe
Guest comment: Do B2B brands have the measure of VoD advertising?
Video-on-demand (VoD) is soaring, but how can brands effectively engage consumers on this fragmented platform? Dan Ruch VP Europe of Tremor Video (and chair of IAB video council) looks at B2B brands are thinking about VoD, and more importantly advertising on this platform. It’s all in the measurement technology available to them.
Online retail in Russia ‘hampered by poor infrastructure’
Russian online shopping growth is being hampered by infrastructure and slow delivery times, according to a new report from accountancy PWC.
Third of Brits ‘used mobile for shopping this year’
As mobile commerce reaches a new level of maturity, consumers are increasingly using portable devices to engage with brands, find information and make purchases.
Third of Brits 'used mobile for shopping this year'
As mobile commerce reaches a new level of maturity, consumers are increasingly using portable devices to engage with brands, find information and make purchases.
Mobile social networking soars in Europe: UK leads the way
Mobile users on Twitter and LinkedIn doubled in the past year, across the five biggest Europeam countries, with the UK leading the growth, according to new research.
Kenshoo expands to France and Germany
Digital marketing software provider has launched new offices in France, and Germany.
Top 16 ecommerce tips: Reducing shopping cart abandonment
A high proportion of online shopping carts are abandoned without a purchase. But how can you convert an abandoner to a buyer? Tunde Cockshott, Creative Consultant at Amaze offers some basic and advanced usability tips to boost sales.
TradeDoubler transfers search marketing over to Netbooster
TradeDoubler and NetBooster have struck a partnership deal which will see the transfer of TradeDoubler’s assets in search to NetBooster and a strategic partnership in online marketing.
Bad week for UK electrical retailers: Comet sold for just £2 as Best Buy closes UK stores
UK electrical retailer Comet has been sold for just £2 to a private equity firm, in the same week that US firm Best Buy announced it is to close all of its UK stores to focus on smaller shops.