‘Self-care shoppers’, ‘virtuous circlers’ and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.
Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey.
Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.
Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK’s future, the UK broadcaster has said.
Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform.
Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.
IBM and Lufthansa have teamed up for an interactive ad experience that will provide consumers with travel information and local facts for 15 cities across Europe.
Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.
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