L’Oreal targets female gamers with Xbox app
L’Oréal USA has launched a beauty and style app on Xbox LIVE called ‘The Next Level’, becoming the first app on the Microsoft games console to be targeted at women.
Entertainment
Shopper intention to buy food and drink online grows 44%- global survey
Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study.
IGN ramps up ad targeting on AskMen website
IGN Entertainment UK has appointed targeting platform nugg.ad as the publisher looks to offer more targeting abilities to advertisers on its AskMen publication.
Real-time bidding trends- Top advertisers and category trends
AT&T, Toyota and American Express are the top advertisers spending through real-time bidding (RTB), according to a new report.
Topshop live shopping fashion show gets 2 million viewers
Topshop attracted more than 2 million people to its live streamed fashion show at London Fashion Week on Sunday, with the retailer claiming to sell out of some lines during the broadcast.
Marie Claire runs first UK video ad in print magazine
In a UK first, Marie Claire is inserting a video ad on the pages of its October issue, set to play once a reader turns to page 35 and 35.
Daily Telegraph first to sign up for Associated Press video hub
The Associated Press (AP) has launched its live video news service ‘AP Video Hub’, with The Daily Telegraph becoming one of the first publishers to use the service.
Tesco buys Andy McNab’s eBook platform Mobcast for £4.5m
Tesco has bought digital book platform provider Mobcast as it looks to strengthen its digital entertainment offer.
Google axes TV ads division, focuses on mobile and video
Google has shut down its television advertising business, saying that it will focus instead on enhanced online and mobile opportunities for video ads.
How connectivity influences global shopping
Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen.