Firms need to be more prepared than ever to handle the increased traffic from the 2014 FIFA World Cup, with a quarter of all Brits planning to watch the tournament on the web, according to new research.
Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.
The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report.
In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn).
Broadband is the second service set up by individuals in a new home – only electricity is deemed more important. So why are many property developers and landlords still failing to ensure the quality and reliability of both broadband and mobile services in new buildings? Mitesh Patel, Managing Director, Fifosys looks at why communications is … [Read more…]
The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers.
Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013.
Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands.
The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media.