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Entertainment

Facebook in South East Asia: 241 million connections

April 5, 2016

Facebook is booming in South East Asia, with 241 million people on Facebook in the region, 94% of them through mobile, according to new data.

Mobile, Social brands, Entertainment, Facebook, games, global

Vice Media sales chief quits after shock 17.4% traffic drop

March 29, 2016

Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.

Ads, Content comScore, content, Entertainment, global, media

Japanese agency hires AI bot as creative director

March 29, 2016

McCann Erickson Japan has become the first agency to appoint a robot as its creative director… but is it an early April Fool’s Day prank or a genuine sign of things to come?

Ads, News, Search, Video, Viral advertising, Entertainment, Japan, music

Top tips: Integrating virtual reality in PR

March 11, 2016

Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.

Mobile, News, Video brands, content, Entertainment, games, Google

London challenges New York and San Francisco in top 3 global tech hubs

March 11, 2016

The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals.

Mobile, News Amazon, Entertainment, Europe, Facebook, global

Fox and Sky ramp up streaming with fuboTV

March 11, 2016

Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV.

Content content, Entertainment, games, video

Investment shortfall hurting tech start-ups worldwide

March 8, 2016

Tech start-ups serving the international media, entertainment and creative (MEC) sectors are struggling to find growth stage funding, according to a new study.

News advertising, Entertainment, Europe, Facebook, games

CRM trends: Social media beats email for customer service

March 7, 2016

UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.

E-commerce, Social advertising, brands, CRM, email, Entertainment

eBay syncs TV viewers with online ads

March 3, 2016

eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.

Ads, E-commerce, Mobile advertising, BBC, brands, eBay, Entertainment

Three’s ad block ‘will hurt consumers and publishers across Europe’- IAB

February 22, 2016

IAB Europe has expressed its “serious concern” following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in its other European operations.

Ads, Mobile, Regulation advertising, digital marketing, Entertainment, Europe, Italy
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