BuzzFeed ‘to split into news and entertainment units’
Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.
Entertainment
Christmas in August? eBay predicts gift bonanza this bank holiday weekend
eBay Advertising predicts that the August Bank Holiday weekend will fire the pistol for early Christmas shopping, according to new shopper insights.
Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.
Smart tech: Brands must work to realise its potential
While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
Online shopping loyalty: Third of Brits quit brand after just one bad experience
Over a third (35%) of UK consumers would become disloyal to the brand in question after just one bad experience online shopping , according to new research.
Twitter lets brands reward retweeters with bonus content
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Digital detox: 15 million Brits deliberately take a break from their devices
Fifteen million UK internet users have taken a ‘digital detox’ to tackle their internet addictions, according to new research.
Digital divide: 7.5m Brits left behind in the digital revolution
The digital divide is a reality, with the UK split into not two, but three levels of engagement with the digital world: “dawdlers, devotees and day-to-day doers”, according to new research.
Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
Right to reply: Pokemon Go “could be the most used app by end of next week”
In light of the Pokemon GO official launch in UK this week, Joao da Maia Jorge, founder and CEO of boomApp, offers five reasons why Pokemon GO will soon be the most used app in the UK.