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Entertainment

Red Bull names TAG Heuer “official timekeeper” of Red Bull TV

October 18, 2016

Red Bull TV and TAG Heuer have struck a multi-year collaboration that will see the Swiss Avant-garde watchmaker become the official timekeeper for the global digital TV platform and Red Bull’s live events.

Ads, Content, Video, Viral content, Entertainment, global, media, music

Ad spend on mobile display overtakes PC for first time

October 12, 2016

The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.

Ads, Mobile adspend, advertising, brands, content, Entertainment

HMV hires R.O.EYE to reach niche audiences online

October 6, 2016

HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online.

E-commerce digital marketing, Entertainment, Facebook, marketing, media

Google takes on Amazon Echo with ‘Home’ living room assistant

October 5, 2016

Google has launched a virtual assistant to rival amazon Echo, letting home users interact with a smart speaker device using voice commands.

Mobile, News, Search Amazon, Apple, brands, Entertainment, Google

Unilever plans in-house branded content division

October 3, 2016

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.

Ads, Content, Video, Viral advertising, brands, content, digital marketing, Entertainment

Most UK publishers positive about growth this year (despite Brexit)

September 29, 2016

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

Ads, Content advertising, Entertainment, media, UK, video

Disney to buy Twitter? Bidding war with Google heats up

September 27, 2016

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.

Mobile, News, Social blogging, Entertainment, Google, media, Microsoft

Big brands unite to tackle ad blocking

September 20, 2016

Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking.

Ads, Regulation advertising, agencies, brands, content, Entertainment

Two thirds of web traffic driven by advertising

September 16, 2016

Digital advertising channels remain critical for driving traffic to brand websites in Europe, generating the majority (68 percent) of website visits, a study by Adobe Digital Insights reveals.

Ads advertising, brands, content, email, Entertainment

Top tips: What brands need to know about virtual reality

September 8, 2016

Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?

Mobile advertising, apps, brands, content, Entertainment
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