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Who won gold for social media in Sochi?

March 4, 2014

With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers.

Uncategorized brands, digital marketing, email, Facebook, games

Top tips: APIs- A marketer’s secret weapon

February 28, 2014

Understanding the world of APIs will help marketers develop smarter mobile campaigns. James Parton, European director of Twilio looks at how marketers can utilise technology to enhance their campaigns.

Uncategorized apps, Christmas, content, email, Europe

Gmail adds simple ‘unsubcribe’ button for marketing emails

February 26, 2014

Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails.

Search, Uncategorized email, Google, marketing

Facebook axes email service after low take up

February 26, 2014

Facebook is closing its @facebook.com messaging/email service, some four years after its launch back in 2010.

Uncategorized email, Facebook

Nokia unveils its first Android smartphone

February 25, 2014

Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform.

Uncategorized Android, Asia Pacific, email, Europe, Google

In an Internet hour: How Australia spends its time on the web

February 24, 2014

Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.

Uncategorized Australia, email, Entertainment, games, media

Gaining consumer trust: Filipino consumers turning to online ads

February 17, 2014

Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.

Uncategorized advertising, Asia Pacific, content, email, global

Tesco hack exposes thousands of passwords

February 14, 2014

Hackers have exposed several thousand Tesco.com customer account details online.

Uncategorized email, security

Top tips: Taking customer experience management to the next level

February 14, 2014

Udesh Jadnanansing, Founder and Managing Partner at Mopinion,looks at how online retailers should strive for ‘Excellent’ rather than settle for ‘Good’ and looks at the ways they can take their CEM to the next level to reap the rewards.

Uncategorized email, media, retail

Most digital marketers expect a “single view of the customer” by 2016 (infographic)

February 13, 2014

As marketing remains rather fragmented between online, print and TV, many in the industry are expecting technology to improve their understanding of each customer, according to new research.

Uncategorized analytics, brands, content, digital marketing, email
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