Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? Nick Keating, Vice President, EMEA, Maxymiser, outlines the importance of introducing the right people, processes and … [Read more…]
The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.
This week, Pinterest has launched a marketing developer programme, with 10 social publishing providers. Gideon Lask, CEO at Buyapowa argues why providing access to its API early in the life cycle of Pinterest ads is a smart move to boost advertiser confidence.
Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client … [Read more…]
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels.
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.
Blundering Brits are leaving family, friends and workmates raging or red-faced – with their email and text gaffes, with almost 70% saying they regularly send messages to the wrong person, according to new research.