Is there is too much emphasis on the tech side of advertising and little creative? Adam Gilsenan, Chief Media Consultant at mobile advertising company YOC, looks at what advertisers need to focus on to prevent the demand from consumers for ad blockers.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research.
Cybercrime is not seen as an equal threat as traditional crimes, such as burglary, according to a new survey.
Adidas has invited fans to join ‘app squads’ in select cities around the world, as the sports brand looks to shed light on so-called ‘dark social’ channels- private sharing that is hugely popular, but difficult to track.
UK brands answer less than half of customer queries received on Facebook and Twitter, according to new research.
Digital may be on the rise, but new data suggest that mums are spending an average of 21 hours a week watching TV.
In a digital landscape inundated with ads, there is rising pressure for advertisers to reach their target audiences. In this article, Kevin Tan, CEO of Eyeota, debunks some common misconceptions about programmatic and audience data.
As big data takes an ever greater role in marketing, a new report predicts that customer data ‘to drive the majority of sales decisions- although many firms feel they aren’t making the most of their current information.
Twitter has launched two customer service tools that help brands engage with feedback more smoothly via the social network.