In today’s multichannel world, reaching the right customer is often about selecting the right platform for engagement. Choosing mobile versus desktop is a moot point, but selecting the right platform is critical. Different industries and businesses will have distinct customers, all of whom prefer different methods of communication. Shaun Haase, chief marketing officer at ProsperWorks, … [Read more…]
Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online.
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
A hacker is advertising what they claim is more than one hundred million LinkedIn logins for sale, forcing the social network to reset accounts.
How far would most small businesses go to beat their competition online? A new study has revealed the shocking (and illegal) lengths some would go to sabotage competitors’ search rankings.
Jill Watson has been a teaching assistant (TA) at Georgia Institute of Technology for months, responding to student’s emails and forum messages. But there’s a twist: Jill is a robot.
Just 40% of consumers think that brands are doing a good job at providing consistent experiences across devices, according to new research.
With exactly one month to go until England and Wales’ opening matches at Euro 2016, new research reveals the huge degree to which people will be second-screening during matches to enhance their experience of the tournament.
Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research.
Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.