Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their emails are relevant to their customers, according to new research.
With Valentines day fast approaching, as Ian Webster, Chief Customer Officer at Big Data for Humans gives his top tips for using big data to understand your customers and keep them in a long and prosperous relationship.
Over half (54%) of marketers believe that the gap in coding knowledge between the marketing and development team makes their company significantly less agile, according to new research.
Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers.
Online shopping journeys with seven interactions produce the healthiest sale, according to new research.
The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.
The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research.
Kim Stiglitz Courvoisier, director of content marketing at Campaign Monitor, shares her best tips for creating an effective email marketing campaign during the festive season.
53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so – as long as they can block brands they are not interested in according to a survey.
Identity fraud and online breaches seem to be dominating the news recently, with Tesco and the National Lottery leading the way. Jeremy Newman, founder and executive director of ShowUp discusses why the password system infrastructure is failing and what needs to be done to eradicate identity fraud once and for all.