US uses social media for TV discovery
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.
Two thirds of UK retailers using secondary revenue methods to tackle margin squeeze
More than two thirds of retailers are now exploring secondary revenue options to boost their profitability, new research conducted by Webloyalty and the British Retail Consortium (BRC) has revealed.
How terrorism and cyber warfare are killing digital privacy
Global cyber-terrorism is on the rise. How are governments currently combating the problem, and what effect is this having on digital privacy?
We-Vibe forced to pay $3m for sex toy surveillance
Canadian sex toy manufacturer We-Vibe has agreed to pay £2.4m after being accused of serious failures to protect customer data.
Digital skills: “If we want the best talent, we need to do a better job of selling ourselves”
Fresh creative talent and access to new data skills are something the marketing industry have been calling for in recent years, but the co-chair of the Graeme Robertson Trust (GRT) has called for the marketers to do a better job of selling themselves if they want to attract the cream of the creative crop.
Google’s Latest Crackdown On Interstitial Ads – Will Publishers Have To Rethink Their Revenue Model?
Google recently introduced new rules on interstitial advertising, penalising companies with lower search rankings for using intrusive pop-ups on mobile sites. Oliver Gold, Commercial Director YOC explains in detail how the penalty works, what is and isn’t affected by the rule and how the ad industry will need to adapt.
Disney UK partners 7 big brands to promote Beauty and the Beast
Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.
British preference for going online on smartphones nearly doubled over 5 years
Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google.
Nosy nations: Spanish most likely to click on “confidential” emails
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.
Google to replace paid site search tool with ad-funded version
Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.