Top brands ‘spamming customers with unsolicited emails’
More than two in five (44 percent) of firms automatically ‘opt-in’ customers for marketing emails, rather than letting them decide if they want to receive the emails, according to new data.
Fashion sites: Amazon’s Javari tops usability study
Javari, the standalone footwear, shoes and handbags company from Amazon and relative newcomer in the retail sector, has claimed the top spot in the latest eRetail Benchmark study from eDigitalResearch.
Fashion sites: Amazon's Javari tops usability study
Javari, the standalone footwear, shoes and handbags company from Amazon and relative newcomer in the retail sector, has claimed the top spot in the latest eRetail Benchmark study from eDigitalResearch.
Email marketers failing to measure revenue generated
The UK’s email marketing sector are failing to use the tools necessary to measure the volume of sales generated by email marketing, new research published by the Direct Marketing Association (DMA) has revealed.
Guest comment: Social Media is re-wiring our minds
Are endless status updates and tweets changing the way we process information? Suzanne Morrow at dog digital looks at the psychology behind our growing social networking culture.
Yahoo revamps email and search
Yahoo is working on improvements to its web services, including e-mail and search, in a move to increase its market share.
Guest comment: The Evolution of the Email Service Provider
A number of email service providers are widening their offerings to include a wider scope of digital marketing. Jon Maddison at Epsilon International outlines how Email Service Providers (ESPs) are evolving.
Top 5 tips: Fuelling the sales pipeline with lead generation
Previously deemed one of the more ‘murky’ digital marketing disciplines, online lead generation (OLG) has matured considerably in recent years. Peter Gowrie-Smith, Founder & Managing Director, the Magnetise Group, offers a guide to getting the most out of generating sales leads on the web.
Research round-up: 16th September 2010
This month’s top digital trends: Half think filesharing is legal; Mobile Phone Use on Planes; Online shopping savings; Digital Ad Spend Grows; SMEs addressing the web ‘after hours’; College Students Tweaking Facebook Privacy Settings; New Smartphone brands; Email Service Provider Turnover; Employee innovation; Senior executive pay cuts; Geo-data; Women and career breaks; ‘Staycations’; Mobile TV … [Read more…]
Guest comment: Email and Social Media – A Compelling Partnership
Social media isn’t replacing email, it’s complementing it, argues Jon Maddison, UK Country Director, Epsilon International.