Ask.com has given up the Google ghost and gone back to their question and answer service of old. They’re laying off 130 engineers and consolidating the rest of their skeleton staff at company headquarters in California. Suzanne Morrow, Senior Copywriter at Dog Digital asks; is there really room for more than one search giant out … [Read more…]
Rivalry between Google and Facebook is intensifying, with the world’s two biggest internet companies locking horns over the export of user’s contact data from GMail to Facebook, with Google even encouraging its users to file a complaint against the social network.
Google has escaped a fine for collecting personal data – including email addresses and passwords – being used in UK public Wi-Fi spots. But has Google really escaped lightly? According to Jack Adams, search engine optimisation (SEO) consultant at leading search specialist marketing and technology firm Greenlight, whilst this won’t have an impact for search … [Read more…]
Graduate unemployment has risen to its highest level for 17 years, with many UK university leavers valuing remote working, according to new research.
Hot-off-the-heels of the recent changes announced to Hotmail and Google, Yahoo have announced their decision to introduce a priority inbox. This is good news for marketers as priority inboxes have the potential to improve the reputation of direct mail by encouraging marketers to use permission and preferences more effectively. Simon Robinson, Marketing and Alliances Director, … [Read more…]
The UK market for email marketing platforms and services has grown by an estimated 15% year-on-year to a value of £336 million for 2010, according to new research.
Customers can engage with an email marketing message in different ways depending on their background. Kara Trivunovic, senior director of strategic services, StrongMail offers a guide on segmenting email databases to get the most out of your mailings.
European marketers measure success as ‘delivered minus bounced’ rather than emails that actually reach consumers’ inboxes. New inbox placement guide advises marketers on implementing email best practice.
As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.
As terms such as Customer Relationship Management (CRM) and business intelligence creep into marketing language, a new white paper has been launched to clarify the benefits these disciplines offer to digital marketers.