Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.
Toys”R”Us has launched a social media campaign inviting Facebook fans to upload their best festive family snap for the chance to be included in this year’s Toys”R”Us Christmas TV advert.
Do you own the rights to your creative content? Vague contracts and confusing copyright laws have left many marketers in the dark over intellectual property (IP) rights. Craig Olugbode, managing director of Own My IP, explains the key issues and pitfalls in owning your own work.
Social shopping is on the rise, with many consumers being influenced by product images, friend recommendations, trends and fan page offers, according to a new study.
Amazon UK, Marks & Spencer and House of Fraser have topped the UK Ecommerce Performance Index study by EPiServer.
In a world where aisles can quite literally be re-configured for every single shopper, when nearly random online reviews and ratings can dominate product marketing materials, and where offers can be constantly re-shuffled, how is it possible to find the right mix of levers to move a product most efficiently for any given customer? The … [Read more…]
Web users are becoming wary of the online ad industry when it comes to data privacy. Marc Guldimann, founder and CEO of Enlinken, looks at how to bring back confidence in the online ad world.
The mobile phone is considered the most important digital possession amongst 10-15 year olds, with BlackBerry’s BBM remaining the top brand, according to new research.
Pinterest has dropped its invitation-only policy, opening up the fast-growing online pinboard to all for the first time.
Apple is in talks to buy up Pinterest rival The Fancy, as it looks to bolster its social media tools and grow its ecommerce revenue.