Mobile retail sites ‘catching up with desktop versions’
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research.
ecommerce
Mobile retail sites ‘catching up with desktop versions'
The customer satisfaction gap between mobile and the more traditional retail websites is narrowing, according to new research.
Google sponsored shopping ads launch across Europe
Google has revamped its shopping tool in Europe and beyond with a new service called ‘Product Listing Ads’, as the web giant looks to extend its hugely successful AdWords model to the world of ecommerce.
Top 7 tips: Google’s new sponsored shopping tool- what it means for advertisers
Google’s new ‘Product Listing Ads’ means that advertisers using Google Shopping now need to pay when searchers click on their items. However, it could also bring morea relevant and targeted audience to brands. Jonathan Beeston, director, new product innovation, EMEA at Adobe Media and Advertising solutions, offers 7 top tips for advertisers looking to capitalise … [Read more…]
Google buys Channel Intelligence to boost ecommerce tools
Google has bought ecommerce marketing firm Channel Intelligence for $125m, the the internet giant looks to boost its online retail presence.
US mail stops Saturday deliveries… but packages continue for ecommerce
The US Postal Service plans to stop delivering letter mail on Saturdays in a bid to ease financial struggles, but it will continue delivering packages six days a week as online retail soars.
HMV tweets go rogue: Employees bite back over mass sackings
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.
Right to reply: HMV Twitter hijack shows perils of neglecting social media
This week saw disgruntled HMV staff bite back on Twitter to report mass firings as they happened. Jason Woodford, CEO of digital marketing agency, SiteVisibility, looks at how social media has changed employee relations- and how HMV could have handled the debacle differently.
Guest comment: The evolution of recommendation engines and their future
With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
Retailers to Spend $55bn Annually on Mobile Marketing by 2015
As retailers increasingly utilise mobile devices as a touchpoint on each stage of the retail lifecycle, a new report from Juniper Research has found that annual spend by retailers on mobile marketing will reach $55bn, almost double the $28bn level expected this year.