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ecommerce

Retail SEO: Google’s top search ranking factors for ecommerce

February 16, 2017

A new study of Google search results by Searchmetrics identifies the key retail-specific factors that online retail and ecommerce marketers should consider to help their sites perform well in search.

Search advertising, content, ecommerce, Entertainment, games

Most marketers “no longer incorporate mobile apps into their campaigns”

February 15, 2017

Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research.

Mobile Android, apps, brands, ecommerce, marketing

Next to build digital “image Factory” to boost customer experience

February 10, 2017

Clothing retailer Next is building a digital ‘Image Factory’ to make it quicker and more efficient to manage its growing volume of digital assets for use on its website and in marketing campaigns.

E-commerce ecommerce, images, marketing, media, UK

Omnichannel demands shifting in-store expectations

February 8, 2017

Bricks-and-mortar stores remain a key link in the omnichannel chain for UK shoppers, according to a new report.

E-commerce apps, ecommerce, France, Germany, Italy

Most marketers “miss sales due to dated marketing technology”

February 6, 2017

Over three quarters of marketers (76%) depend on peak retail periods to drive revenue, but most drown in content management demands due to over reliance on dating marketing technology integration, according to new research.

Ads Amazon, brands, content, ecommerce, global

ATTRAQT buys Fredhopper to boost “visual merchandising” ecommerce tech

February 2, 2017

ATTRAQT Group plc has conditionally agreed to acquire European onsite search, navigation and merchandising software provider Fredhopper, for £25m.

E-commerce Asia Pacific, content, ecommerce, Europe, global

Alibaba in $2.6bn bid for Chinese mall operator Intime

January 31, 2017

Alibaba is leading a bid to take department store chain private for as much as $2.6bn, as the Chinese ecommerce giant looks to expand onto the high street.

Ads, E-commerce China, ecommerce, retail, technology

Marketing luxury goods to China: High street lags behind online experience

January 30, 2017

The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.

Ads, E-commerce apps, brands, China, content, ecommerce

Black Friday eats into Christmas sales as consumers shift online

January 20, 2017

There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.

Ads, E-commerce Amazon, Christmas, ecommerce, global, marketing

European shopping trends 2017: Over 50s spend 71% more per visit than youngsters

January 19, 2017

Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data.

E-commerce brands, demographics, ecommerce, retail, UK
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