Britain lagging behind for European mobile site loading times
Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google.
ecommerce
Trainer brand Swear London gets “360 ecommerce site”
Cult designer footwear company Swear is working with agency Matter Of Form (MOF) to launch a 360° eCommerce site for customisable trainers.
Reebok makes social lifestyle content shoppable
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
Guest comment: Should brands jump on the live streaming bandwagon?
With video set to dominate web traffic in the coming years, what can retailers gain from using the likes of Twitter’s Periscope and Facebook Live as a selling tool? Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy takes a closer look…
Travel retail trends: Poor online experiences leading to lost sales
Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report.
Google teams with Walmart for voice-enabled shopping
Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.
Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign
Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.
WhatsApp to add payments in messaging app
WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.
“Age of disloyalty”: innovation and convenience “more important” than the brand
Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.
Ecommerce trends: The many faces of the connected customer
Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.