ecommerce Archives

Guest comment: Can Instagram save the fashion mobile shopping experience?

March 21, 2019

The impatience of mobile shoppers and no improvement in the shopping experience for two years means growing mobile commerce presents a major challenge to online fashion retailers. But the answer could lie in social channels like Instagram, says parcelLab’s founder and CEO Tobias Buxhoidt.

Is the free returns bubble about to burst for retailers and consumers alike?

March 11, 2019

Returns are costly to retailers, but online shopping and ‘fast fashion’ has fuelled their rise. Branwell Moffat, Director of Commerce Consulting at Envoy Digital, part of the KPS Group, looks at how retailers who invest in the right digital solutions will be able to tame the returns beast and ensure it remains a profitable part of their … [Read more…]

Salmon rebrands as Wunderman Thompson Commerce

March 11, 2019

Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.

Shopping with intent: How online identification can finally reveal your customers’ digital desires

March 7, 2019

Robert Massa, General Manager EMEA, BounceX discusses how having greater granularity will help brands fulfil its customer demand for personalised experiences and help individualise their marketing approach across a range of channels and devices.

Ecommerce analytics: Weetabix and HiPP sign up to e.fundamentals

March 7, 2019

Major FMCG brands Weetabix and HiPP Organic have signed up to ecommerce analytics provider e.fundamentals to help drive sales of their products through retailers’ websites.

B2B ecommerce lagging behind B2C for customer experience

March 4, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report.

Global search trends: Wikipedia and YouTube dominate Google results

March 1, 2019

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

Top ecommerce tips: Why personalisation is the sixth sense

February 15, 2019

Sensory experiences are driving shoppers back into stores. Fiona Rayner, Head of Experiential & International Operations at leading staffing solutions, travel retail and experiential agency Blackjack Promotions looks at why personalisation is the sixth sense.

Working with influencers: How to keep control of your brand identity

February 14, 2019

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

Social media ad trends: Instagram Stories taking bigger slice of budgets

February 14, 2019

Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.